TIFFANY KANG
DESIGN ILLUSTRATION ABOUT EXTRAS
POLLO LOCO
packaging
Pollo Loco is a packaging reimagining of the fast food brand El Pollo Loco. Most of their packaging is neither recyclable or biodegradable, so it generates a lot of unnecessary waste. I wanted to design a line of packaging that is visually appealing, as well as functional. For this project, I sought help from a professional photographer for the package photoshoot.
GOAL
To design fast casual food packaging to be made with no or minimum plastic and styrofoam.
INSPIRATION
I was inspired by the communal aspect of El Pollo Loco, as most customers buy food for the entire family. I wanted to create packaging that is fun and allows the contents to be easily shared.
VISUAL LANGUAGE
I wanted to have a modular packaging system to maximize material efficiency. The design reflects the modular system using the logo as a pattern. The logo works as a solo graphic and can also be tiled to make a pattern.
styled shot of the grilled chicken
color variations
styled shot of tortilla and the tortilla bags
project sketches
early concept for packaging structure
